Digital Marketing Blog

Converted into purchases. Isn’t that surprising? However, low convertibility is just one of the many challenges faced by online businesses today. Before we talk more about the ...

Public Relations (PR), just like advertising, help to promote a business’s products, services and experiences through various, sometimes similar techniques, however, unlike advertising, ...

Email marketing is one of the most effective and productive forms of digital marketing in terms of the return on investment it generates. With minimal cost, it enables businesses to ...

Digital Marketing has seen a boom and has become a necessity for every business. With the increasing social media audience and internet users growing every single year, it is only wise ...

When it comes to marketing in 2022, we have SO many questions, don’t we? How will the market look like? What trends are going to flourish? Which strategies will work best? And so on. In ...

As we move into the new year- 2022, businesses will be working on their strategies for the year to reach customers in the most impactful way possible. In the last 2 years, the pandemic ...

Click on your website or your Call to Action (CTA). In other words, it is the expenditure that one needs to undertake to obtain an additional paying customer. Thus, CPA or Cost Per ...

Digital marketing is no longer just an option, it is a necessity. With the advent of social media alongside the boom of internet users, unless a business is ‘online’, it is almost as if ...

In today’s cut-throat competition, creating an edge for yourself in your respective market is an essential for successfully penetrating the market. However, being able to make customers ...

Bounce rate actually measures the number of single-click visits to your website. It actually calculates how many people have entered your site and left without any active indulgence any ...